New Product Launches The launch of a new product on the market involves a number of different, yet associated disciplines. Marketing, packaging, pricing, distribution, sales promotions and advertising are all-important factors in a product launch and PR can be employed to complement and enhance the other activities.
WordSmith can provide a planning, project management and co-ordination service for such launches, covering such elements as invitations, press releases, press kits, models, sound systems, display, catering and photography. |